I am working on a book about the history America's long love-hate relationship with sliced white bread--a story about how and why consumers get emotionally attached to processed foods. As part of this, I'm collecting stories and memories, particularly from Baby Boomers, about white bread.
I'm hoping that you might be able to help this effort, either by contributing your own tales, or by helping me reach a broader audience with this request. I would appreciate any help you can offer.
What I'm interested in deals with questions like these:
* When was white bread served in your home?
* Who ate it and how much?
* Did your family like it, hate it, other?
* Who chose what kind of bread to get and how was this decision made?
* Do you have any particular memories about white bread's place in your family?
Growing up, white bread was a non-issue. It was all about bagels and cream cheese - every Saturday evening and Sunday morning with "the works". I had never even eaten pb&j sandwich until i went to sleep away camp!
My love for bread began in Jerusalem in the 70's. Every morning, the sound of trucks delivering fresh bread to the corner store was my wakeup call. Bread was never sliced or bagged; it was whole, on an open shelf because it was still hot, and handed to you in a brown bag. Back in the States, twenty years later, artisinal breads became the rage and I enjoyed all the whole grains I could find. Then came that word: Celiac. At first it was impossible but thanks to all the creative bakers out there, gluten-free bread is now enjoyable.
Whenever my brother or I got sick my mom had the perfect prescription. She had grown up in a poor family in southern Ohio, and was long schooled in (inexpensive) home remedies. Most of them actually worked. For a flu, virus, cold or whatever kept you home from school she would make Milk Toast for breakfast. Basically a piece of white toast, with hot milk poured over it, dotted with butter and salt and pepper. While this may sound disgusting, it really did work, one of the few things you could eat and keep down when you had a stomach virus. By the way, this was paired with getting out boxes of very old ViewMaster slides collected by my Grandparents from around the US. I knew everyone by heart. I still have the slides and my children have enjoyed them... but I never tried giving my finicky eaters Milk Toast... Saltines and chicken soup worked just fine. for them
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